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THE HARVARD BREWING COMPANY
 
personnel, with the addition to the office leadership of 
Ward B. Holloway who previously worked for the 
Rochester Brewing Company.  Later in the year, Holloway 
took over the position of secretary and general manager from 
John Coffey while within a few years, John Joyce was 
dropped down to vice president. 

     While Consumers' had focused on the local market, the 
new management's efforts were geared toward making 
Harvard a regional "heavy-hitter."  An expanded product line 
up was introduced with ten labels including $1000 Pure Beer 
Crimson Label, Dark Special, Brown Autumn Ale, Old Stock 
Porter, Sparkling Pale Ale and Present Use Porter. 
Manufacturing capacity was increased from 200,00 barrels 
per year to 300,000 and, to finance the expansion, the 
brewery's capital stock was increased from $300,000 to 
$500,000.

  Harvard's pre-prohibition years were marked by a building 
boom as the company continually modernized the plant.
 

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